What will Amazon do with .Domains domain names? - NiceNIC.NET

Reported by DomainNameWire:

 

Amazon.com grabs .domains domains corresponding to its new top level domain applications.

Amazon.com has registered corresponding .domains domain names for each of the 65 Latin script top level domain names it has applied for.

All of the registrations follow the format dotTLD.domains, e.g. dotAmazon.domains, dotCloud.domains, and dotDeal.domains.

This is an interesting move that adds to the complicated question of what Amazon.com plans to do with its domain names. It wants to run all of its domain names in a closed model, meaning the domains are only used by Amazon.com. So what is the purpose of owning domains that would be used for marketing domain names to the public?

Perhaps this is just a case of Amazon.com’s brand protection efforts getting out of hand. But I’m also inclined to weigh it in my analysis of what the heck Amazon.com is planning to do with its domain names.

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